“…I gotta be me, I’ve gotta be me what else can I be but what I am. I gotta be me.”   What else CAN you be? WHO else can you be but YOU? Why is it so important to be yourself? Because people do business with people they know. People do business with people they like. People do business with people the trust. Know… Like.. Trust.. When you know yourself, it is much easier for other people to know who you are, to know what you stand for. When you are in business, your objective is to make a profit. If profit is not your objective then you have a hobby and that is an entirely different subject with entirely different tax rules. When you are in business to make a profit, you need to have the right market to target. That market is your niche. Niche is a French word pronounced “neesh”. Americans, often pronounce this word as “nitch.” And that rhymes with RICH. What is it that YOU do better than anything else? What do you do that sets you apart from others in your industry? What are you expert at or in? That is YOUR unique brilliance. When I worked for the Police Department I was proud be helping “to serve and to protect.” I learned as a child that the policeman was my friend and that if I was ever in trouble, I should look for a policeman. In those years women were not part of the uniformed patrol. But I grew up to proudly wear that uniform for a few years.. Then I went to work for the Internal Revenue Service. Who wants to be freinds with the IRS man or woman? I would tell people that I worked for the largest accounting firm in the country. I learned how to hide what I did. Even today, the three letters “I R S” do not invoke a warm and fuzzy feeling for many people. But my own experience is what makes me unique! It is that experience and specialized knowledge that allows me to do what I do so well. I help people pay their lowest legal tax. I help people understand the tax rules so they can play that annual high-stakes tax “game” to win. I help you Bullet Proof Your Taxes! So, who is going to be unhappy with that? The IRS is happy. When you file a correct return and pay your proper tax to begin with, the IRS has when you file your return, the money they are entitled to. They save money by not having to spend any more time or attention on your tax return. But their happiness is not what motivates me. YOU are happy because you are saving money by paying only your fair share and not a penny more. You are sleeping soundly at night. I have taken what could have been a nightmare and removed the giant fear of an IRS tax audit. I help you plan in advance so when (not if) that scary invitation from the Internal Revenue Service comes inviting you to “Come on down!”, you know you have everything you need. This former nightmare has become just an inconvenience. Who would be unhappy with what I do? People who want to cheat on their tax returns often don’t like my truthful answers to their carefully crafted questions. People who don’t plan well enough to be able to pay their fair share and want to take deductions they can’t substantiate or prove don’t like me because I follow the rules I am have promised to follow. But those people are not MY people. They are not my ideal market. They don’t want what I have to offer. What do you have to offer? Who is your ideal market? If you need help answering these questions, I’d love to be the one to help you with that. Watch my website for that new opportunity to work with me in developing YOUR Unique Brilliance. I gotta be me…. You gotta be you…. because You are the only YOU there is. I’m all about saving you money. To you lowest legal tax, Nellie Williams, EA  

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